Maccabi Healthcare: Platform Launch
Project Overview: As Maccabi Healthcare transitioned more services to their digital platform, they needed a way to bridge the gap between complex medical technology and the end-user. The goal was to create an onboarding experience that felt intuitive, safe, and professional.
My Role:
Motion Design & Strategy: Designing the visual flow of the platform's features to make them easy to digest.
Product Education: Translating complex user journeys into clear, engaging motion graphics.
Art Direction: Ensuring the tech-heavy content felt human-centric and aligned with healthcare values.
The Impact: The resulting video served as a key asset for the platform launch, successfully educating users on the new digital tools and reducing friction in the onboarding process.
Duration: 2:50