Training Video Production – Case Study
Overview
As Head of Video at a B2B company, I led the creation of a full training video suite aimed at internal teams and external clients. My goal was to transform complex technical onboarding into a visually engaging and branded learning experience — clear, coherent, and aligned with company values.
Intro segment: Atmospheric intro to a training platform. Combines industry footage and brand animation.
Creative Approach
Branded clarity: Every video was treated as an extension of the brand, including consistent design systems, logo animation, and tone.
Motion design intros: Each module began with a short branded opener to set the tone and create a sense of coherence across the series.
Instructional precision: Screen captures were recorded, edited, and animated to focus attention, reduce noise, and make navigation intuitive.
production: Built modular templates and motion graphics toolkits to enable efficient updates and future scaling by the team.
Short branded opener.
Deliverables
Branded Intro Video – 1:10 min
20+ UI Walkthroughs - (1–3 min each)
Reusable templates for future training modules
System Training – UI Highlights with Motion Overlay
Why it worked
The video suite delivered a consistent, scalable foundation for onboarding and internal learning. Each video was built to clarify complex interfaces while reinforcing the brand’s voice — enabling future teams to onboard users more efficiently and maintain content standards with ease.
Personal Note
“I believe training content deserves the same creative care as a launch campaign. Even when it’s behind-the-scenes, it shapes how people connect with a product — and when done right, it empowers teams from day one.”